- Recommended posting frequency: 2 times a day
- Your content is competing with users’ friends and family
- Targeted ads are available for as little as $5
- People prefer short content with pictures rather than lengthy posts
Lingo
- Status Update: a shared thought, image, or video that all your friends will see
- Like : A button to show you enjoy or agree with a user’s content
- Friends: users who can see your personal profile; you usually have to accept them through a friend request
- News Feed: Constantly updated list of stories from your friends’ profiles, groups you are in, and pages you follow on your home page
- Wall: space on every user’s profile page that allows friends and users to post public messages
- Facebook Page: The business profile a company can create that is similar to a regular Facebook profile; it has upgraded features to help promote your brand
- Poke: Virtual way of poking someone; usually used to get someone’s attention or to say hello
- Notifications: Updates sent to you about activity on Facebook
Profiles to learn from
- Beachy Beach Real Estate
- The Red Dress Boutique
- Taylor Homes
- Becca Bakes Cakes – Jacksonville, FL
- Tough Mudder
Tips for business use
- Analytics: Insights Summary (located to the right of you business page’s homepage)
- Since you are competing with users’ friends and family, make content more personal and people-centric
- If possible, write in a unique style or add an original “voice” to all your content
- Stick to pictures and video with short messages as most users are on mobile devices and quickly browsing through their Facebook news feed
- In relationship-building businesses like real estate, personal profile pages tend to be more successful than business pages
- Ways to interact with customers: host contests, request feedback from your customers, recognize someone publicly on your profile, or share local news and updates
- Useful or funny content attracts more attention to your page
Great resources to learn more about Facebook
- 15 Best Facebook Pages You Have Ever Seen
- Facebook Business Tips From Facebook
- Social Media Examiner: Facebook Features To Help Promote Your Business