Social Media 101: LinkedIn

LinkedIn Social Media

  • Recommended posting frequency: once daily
  • LinkedIn is a professional networking site focused on making business contacts
  • Everyone is linked through degrees of connections making is easy to network directly and indirectly with co-workers and their contacts
  • Your profile is similar to an online resume
  • Personal profiles are more common than business pages

Lingo

  • Groups: A public or private space to share professional expertise, experience, or knowledge among your peers
  • Network: A group of connections with whom you can share content and among whom you can network
  • Connection: People who make up your network; they can be between 1-3 degrees away from you
  • Degrees: A way to indicate how connected you are to a user; 1st degree meaning you know the person directly; 2nd – 3rd degree meaning you know a contact of theirs
  • Recommendation: a way to share your professional experience with a colleague, business partner, or client; it is shared publicly on their profile

Profiles to learn from

  • Seth Farbman – CMO of Spotify
  • Elizabeth Comstock – CMO at GE
  • John Spence

Tips for business use (this is for your personal LinkedIn profile)

  • Join professional groups to share content with other members and network with other people in your industry
  • Create a custom URL to make your page easy to find
  • Endorse skills for your connections so they will do the same for you.  These skills show areas where you excel professionally
  • Complete your profile with a professional head shot, recommendations from clients and co-workers, and endorsed skills; make sure to highlight your achievements the same way you would in a resume
  • Write and publish content daily to network the most effectively – the more useful and specific your content is to your industry, the better

Great resources to learn more about LinkedIn


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