These seven tips are keys to leading a client to saying “yes” to your deals over your competition. Discover more from the book Seven Triggers to Yes by Russell Granger
- Friendship (be likeable and similar)
- Authority (establish credibility)
- Consistency (people are comforted by routine)
- Reciprocity (practice the law of giving and receiving)
- Contrast (magnify your proposal differences with the competition)
- Reason why (support your proposal with a reason why)
- Hope (hope motivates virtually all human activity)